# Course 3: Time-based Media Design - Course Map

<table data-pm-slice="1 1 []" id="bkmrk-learning-outcome-ski"><colgroup><col></col><col></col><col></col></colgroup><tbody><tr><th colspan="1" rowspan="1">**Learning Outcome**

</th><th colspan="1" rowspan="1">**Skills and Knowledge**

</th><th colspan="1" rowspan="1">**Evidence**

</th></tr><tr><td colspan="1" rowspan="1">**LO1: Apply animation principles to create animated compositions.**

</td><td colspan="1" rowspan="1">\- Basics of animation: timing, spacing, and anticipation.   
\- Keyframe animation techniques using software like After Effects.   
\- Application of motion paths and easing.

</td><td colspan="1" rowspan="1">Create an animated composition demonstrating animation principles, including smooth transitions and well-timed keyframe animations.

</td></tr><tr><td colspan="1" rowspan="1"><span style="color: rgb(224, 62, 45);"><s>**LO2: Optimise video output for quality and accessibility across platforms.**</s></span>

</td><td colspan="1" rowspan="1"><span style="color: rgb(224, 62, 45);"><s>- Export settings for diverse platforms (social media, web, cinema). </s></span>  
<span style="color: rgb(224, 62, 45);"><s>- Maintaining visual and audio quality. </s></span>  
<span style="color: rgb(224, 62, 45);"><s>- Ensuring accessibility with captions and transcripts.</s></span>

</td><td colspan="1" rowspan="1"><span style="color: rgb(224, 62, 45);"><s>Produce and export a video that maintains high-quality visuals and audio, optimised for at least two platforms, and includes accessibility features like captions.</s></span>

</td></tr><tr><td colspan="1" rowspan="1">**LO3: Develop video narratives using contemporary software tools and storyboarding techniques.**

</td><td colspan="1" rowspan="1">\- Storyboarding: plot, pacing, and character development.   
\- Video production workflows using tools like Premiere Pro or DaVinci Resolve.   
\- Audio-visual integration.

</td><td colspan="1" rowspan="1">Create a video narrative supported by a storyboard that outlines plot, pacing, and transitions, incorporating synchronised audio and visual elements.

</td></tr><tr><td colspan="1" rowspan="1">**LO4: Evaluate narrative approaches in video content for clarity and engagement.**

</td><td colspan="1" rowspan="1">\- Identifying key elements of storytelling for engagement.   
\- Evaluating plot structure and pacing.   
\- Comparing different narrative approaches.

</td><td colspan="1" rowspan="1">Prepare an evaluation report analysing narrative clarity and engagement in an existing or self-produced video, with recommendations for improvement.

</td></tr><tr><td colspan="1" rowspan="1">**LO5: Discuss cultural narratives to enhance depth and authenticity of storytelling.**

</td><td colspan="1" rowspan="1">\- Incorporating cultural and ethical storytelling practices.   
\- Exploring te ao Māori narratives or other cultural perspectives.   
\- Aligning narratives with ethical standards.

</td><td colspan="1" rowspan="1">Develop a narrative-driven media piece that authentically integrates cultural storytelling, with a reflection on the incorporation of cultural and ethical considerations.

</td></tr><tr><td colspan="1" rowspan="1"><span style="color: rgb(224, 62, 45);"><s>**LO6: Assess the effectiveness of animated and video design solutions in achieving project objectives.**</s></span>

</td><td colspan="1" rowspan="1"><span style="color: rgb(224, 62, 45);"><s>- Benchmarking motion media outputs against industry standards. </s></span>  
<span style="color: rgb(224, 62, 45);"><s>- Evaluating transitions, motion, and narrative alignment with objectives. </s></span>  
<span style="color: rgb(224, 62, 45);"><s>- Documenting evaluation findings.</s></span>

</td><td colspan="1" rowspan="1"><span style="color: rgb(224, 62, 45);"><s>Write a critique of an animated or video design, assessing its effectiveness in meeting project objectives and alignment with professional standards.</s></span>

</td></tr></tbody></table>

#### **Foundation Topics (1–4): Core Motion Media Skills**

1. **Introduction to Time-Based Media Design**
    
    
    - Overview of motion-based media and storytelling.
    - Introduction to software tools (e.g., After Effects, Premiere Pro).
2. **Animation Principles and Keyframing**
    
    
    - Basics of animation: timing, spacing, and anticipation.
    - Creating keyframe animations for smooth motion.
3. **Storyboarding Techniques**
    
    
    - Developing visual storyboards to plan motion sequences.
    - Key elements: frames, transitions, and visual flow.
4. **Narrative Development for Motion Media**
    
    
    - Structuring narratives: plot, pacing, and character development.
    - Aligning narratives with target audience needs.

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#### **Application and Ideation Topics (5–8): Preparing for Assessment 1**

5. **Visual Storytelling Techniques**
    
    
    - Using visuals to enhance storytelling.
    - Incorporating cultural and ethical perspectives.
6. **Audio Integration in Motion Media**
    
    
    - Basics of audio: sound effects, voiceovers, and music.
    - Syncing audio with motion for effective storytelling.
7. **Critiquing Storyboards and Narratives**
    
    
    - Evaluating the clarity, engagement, and cultural sensitivity of narratives.
    - Documenting feedback and refining storyboards.
8. **Pre-Production Planning**
    
    
    - Preparing assets for animation or video production.
    - Defining project scope, timelines, and deliverables.

**Assessment 1:** Learners submit the **Storyboard**, **Written Narrative**, and **Narrative Evaluation** after completing this topic.

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#### **Advanced Design and Output Topics (9–12): Preparing for Assessment 2**

9. **Producing Motion Media Outputs**
    
    
    - Creating animations or videos using After Effects or Premiere Pro.
    - Incorporating transitions, effects, and dynamic motion.
10. **Optimization for Platforms and Accessibility**
    
    
    - Exporting media for social media, websites, and public screenings.
    - Adding accessibility features (e.g., captions, transcripts).
11. **Integrating Feedback and Refining Outputs**
    
    
    - Iterating on media outputs based on feedback.
    - Ensuring alignment with campaign goals and professional benchmarks.
12. **Reflection and Presentation**
    
    
    - Writing or presenting a reflection on the production process.
    - Evaluating the final product against objectives.

**Assessment 2:** Learners submit the **Motion Media Output** and **Reflection Report** after completing this topic.