Yoobee digital design curriculum level 4–6
- Design Foundation
- Graphic Design
- Image creation and manipulation
- Illustration
- Identity design
- Motion graphics
- Packaging
- Layout
- Typography extended
- Print and prepress
- Interface Design
- UX (User Experience)
- Interactivity
- Design patterns
- Usability, learnability and heuristics
- Display variations and navigation systems
- Devices
- Prototyping
- Web Design
- Branding
- Information Design
- Communication strategy
- Advertising and campaign
- Infographics
- Print production and prepress
- ID (Instructional design)
- Copywriting
- Product Launch
- Marketing fundimentals
- Semiotics (found in Design theory)
- Print production, Craft, and finishing
- Product Photography
- Sustainability
- Event Design
- Design Theory
- Target audience and persona
Design Foundation
Design foundation appears to be a much bigger course than the others. In actuality at lot of the content is reinforced through out the programme. The purpose of Design foundation is to staircase knowledge through the three levels building competency familiarity.
Design Process
The design process is a step-by-step approach used by designers to ensure that they produce the most effective design. It involves thinking, discussion, research, analysis, problem solving and developing ideas. This is the foundation work required for an effective design solution.
It is important to note that the design process is not strictly linear.
Design thinking process
Design thinking is a non-linear, iterative process which seeks to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. The method consists of 5 phases—Empathize, Define, Ideate, Prototype and Test and is most useful when you want to tackle problems that are ill-defined or unknown.
Stage 1: Empathize – Research Your Users' Needs
The first stage of the design thinking process allows you to gain an empathetic understanding of the problem you’re trying to solve, typically through user research. Empathy is crucial to a human-centered design process like design thinking because it allows you to set aside your own assumptions about the world and gain real insight into users and their needs.
Stage 2: Define – State Your Users' Needs and Problems
In the Define stage, you accumulate the information you created and gathered during the Empathize stage. You analyze your observations and synthesize them to define the core problems you and your team have identified so far. You should always seek to define the problem statement in a human-centered manner as you do this.
Stage 3: Ideate – Challenge Assumptions and Create Ideas
Designers are ready to generate ideas as they reach the third stage of design thinking. The solid background of knowledge from the first two phases means you can start to “think outside the box”, look for alternative ways to view the problem and identify innovative solutions to the problem statement you’ve created.
Stage 4: Prototype – Start to Create Solutions
This is an experimental phase, and the aim is to identify the best possible solution for each of the problems identified during the first three stages. Design teams will produce a number of inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the problem solutions generated in the previous stage.
Stage 5: Test – Try Your Solutions Out
Designers or evaluators rigorously test the complete product using the best solutions identified in the Prototype phase. This is the final phase of the model but, in an iterative process such as design thinking, the results generated are often used to redefine one or more further problems. Designers can then choose to return to previous stages in the process to make further iterations, alterations and refinements to rule out alternative solutions.
https://www.interaction-design.org/literature/topics/design-thinking
learning objectives
Level 4
- Describe key stages in the design process.
- Create work that satisfies individually, key stages in the design process.
Interactions, engagements and activities
Activities that require learners to brainstorm multiple solutions to the same problem are a great way encourage idea generation.
Level 5
- Plan the the application of a design process, identifying key milestones and expected time spent at each stage.
- Produce work that appropriately meets the requirements of each stage of a design process.
- Use an iterative approach to a design process
Interactions, engagements and activities
Activities that encourage learner to work through multiple stages of a design process.
Level 6
- Document own design process and apply it while creating design work.
- Compare differing processes and evaluate their effectiveness.
- Create design briefs.
- Describe a range of methodologies, mindsets, systems or procedures that can be applied to a design process. (Human centred, User experience, Agile, Lean)
- Use project management techniques and tools to work collaboratively. (Kanban, trello, Scrum)
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Elements of Design
The main elements are:
- Line
- Color
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Shape
- Form
- Value
- Space
- Texture
A solid understanding of these concepts gives you the ability to understand your design pieces and others you come across. You’ll be able to dissect a design piece and see the behind-the-scenes process. Let’s take a closer look at each element to have a better understanding of how they work and how to use them.
Line
Lines are the most basic elements of design. They come in all shapes, sizes, and colors. Once you start noticing them, you’ll see grids all around you. Lines have direction; they can be visible or invisible and can help direct the eye to a specific spot. The thickness of a line can also communicate certain cues. Bold and thick lines can draw attention, while thin lines are the opposite.
Shape
A shape is the result of enclosed lines to form a boundary. Shapes are two-dimensional and can be described as geometric, organic, and abstract.
- Geometric shapes have structure and are often mathematical and precise (squares, circles, triangles). You’ll notice that the Swiss graphic design movement from the 1950s used mostly geometric shapes in their designs. Shapes can add emphasis to a layout.
- Organic shapes lack well-defined edges and often feel natural and smooth. Shapes add emphasis to a layout.
- Abstract shapes are a minimalist representation of reality. For instance, a stick figure of a person is an abstract shape. Logos are mostly represented by abstract figures to show the type of business. The icon pack below is a great example of abstract shapes conveying real-life objects and situations.
Form
On a page, form is the positive element over the space, the negative element. A dot, line, or shape is a form when placed on a page. Unfortunately, form and shape are mostly used interchangeably. A form can be either two-dimensional or three-dimensional. Many also believe that form is a shape that acquires three-dimensional values, but the correct term is volume.
Space
Space is the area that surrounds a shape; it creates a form within the space. Think of it as music: space is the silence between the notes of a song. If all the notes were played together, that would turn into noise.
Colour
We can apply color to any of the elements we mentioned before this point. Colors create moods and can say something different depending on the connotations associated with it. Color can create an emphasis on specific areas of your design layout.
This element contains multiple characteristics:
- Hue is the name of a color in its purest form. For instance, cyan, magenta, and green are pure colors.
- Shade is the addition of black to a hue in order to make a darker version.
- Tint is the addition of white to a color to make a lighter version.
- Tone is the addition of grey to make a color muted.
-
Saturation refers to the purity of a color. A specific color is most intense when it is not mixed with white or black.
Value
Value refers to the degree of lightness and darkness of a specific hue. Yellow has a higher value than purple because it is closer to white. Value changes create contrast on a page. The reason you can read this text is that the black content contrasts with the white background.
Texture
Texture adds a tactile appearance to a design layout. Imagine how a design piece would feel if you touched it. The goal of texture is to add depth to a 2D surface. Texture can be applied graphically through patterns, either digitally created or an image mimicking the desired pattern. Below is an example of an abstract geometric pattern made up of basic geometric elements.
https://design.tutsplus.com/articles/the-basic-elements-of-design--cms-33922
learning objectives
Level 4
- Learning objectives for level 4, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 5
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Principles of Design
The principles of design are a set of rules that designers can follow when creating a composition to create visually pleasing work. The purpose of these rules is to deliver a message in the most organized and functional way.
Here's a list of the main design principles:
- Balance
- Unity
- Contrast
- Emphasis
- Repetition
- Pattern
- Rhythm
- Movement
- Proportion
- Variety
- Harmony
While we’ve seen a fair share of experimental pieces out there, it's important to know the significance of the fundamentals. Every design piece has a structure below the surface that holds up the design and makes it visually interesting and balanced. Once designers understand the usage of the principles, they’ll understand better how to break these rules.
https://design.tutsplus.com/articles/the-principles-of-design--cms-33962
Balance
Any element placed on a page carries a visual weight. It can range from form to size, color, and texture. In order to make a design feel stable or have balance, the elements need to have a certain scale.
Unity
Unity is the harmony produced by all the elements in a design piece. For instance, using similar colors that match and integrate elements organically makes it appear as if they belong together and are not just put on a page.
Contrast
Contrast refers to the level of difference between design elements in order to create visual hierarchies. The variation makes certain elements stand out more than others. You can apply contrast by using colors, textures, sizes, and shapes.
Emphasis
Emphasis is a strategy to get the viewer’s attention to a specific design element. This can be in any form: a button, a website, or an image. The purpose is to create something that will stand out from the rest of the page. You can use different elements to highlight a specific part of your design, like lines, color, positive/negative relationships, and many more. As long as you can create contrast, either with elements or color, you’ll be creating emphasis.
- Lines create direction on a page by pointing to specific elements that help the viewer’s eyes know where to go.
- Shapes can also draw attention. Using a group of similar shapes and breaking the group with a different shape will create tension and draw the eyes.
- Color can create an emphasis in any design. Buttons on a website tend to contrast with the background to create a sense of urgency and attention.
- Texture can be seen in materials to enhance tactile features. For instance, a business card can have an emboss or relief on a logo to emphasize it. Digitally, texture can be applied as a drop shadow on a button to appear three-dimensional.
- Space is also an option to emphasize certain elements in your design. Enough white space around an object can prioritize the focus on a single element. For instance, Apple has a clean and direct idea of emphasizing products.
Repetition
Using repeated elements on a layout can be pleasing to the viewer. Repetition is repeating a single element through the design. We can call a grid a repetition of lines because it creates a certain consistency. In layout design, repetition is shown through the folio placement to help viewers find their way in a book or magazine. The same folio placement creates continuity in the repetition.
Pattern
Pattern is the repetition of more than one design element. While repetition focuses on a single element being repeated, pattern refers to multiple elements repeated throughout a design (e.g. wallpapers and backgrounds).
Rhythm
Rhythm has more complexity than the previous principles of repetition and pattern. Repetition and pattern are applied to the same element throughout a design. Rhythm is the visual tempo of a combination of elements when used repeatedly, and with variation, it gives the feeling of organized movement.
Movement
Movement refers to the path the viewer’s eye takes through a composition. In an image, every element can affect how the eyes move. Important elements will lead to secondary elements and so on. Movement in a composition creates interest and dynamism that keeps the viewer engaged.
Proportion
Proportion is the sense of unity created when all the elements in a composition relate well with each other. Proportion is mostly about scale and size when two elements are compared. For instance, in art and drawing, proportion is important for the elements to look realistic. Proportion doesn’t necessarily refer to the size of one element but to the relationship of two or more elements.
Harmony
Harmony is the sense of cohesiveness between the elements in a composition. The elements shouldn’t be exactly the same or completely different but related in some way. Color palettes or similar textures can create a sense of unity between different components. Using similarly shaped items will create harmony because they will seem related.
Not enough or too much harmony can make a design dull; there needs to be some kind of variety for it to be visually interesting.
Variety
Creating visual interest will keep viewers engaged with your design. Holding their attention and guiding them through the composition will create a powerful user experience. Variety adds something interesting to the composition to create contrast and tension. For instance, mixing organic shapes with geometric shapes adds variety. This concept should reinforce the message you are trying to communicate in your design—otherwise, it can look pointless.
learning objectives
Level 4
- Recognise and describe the use of basic principles in existing work. (C.R.A.P)
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 5
- Describe how principles of design have been used in own work.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Typography
Typographic skills are essential for designers communicating using written language. Building a greater understanding of how to select and control typefaces to convey a message, create hierarchy and embellish design work.
In essence, typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life. (stolen from here https://careerfoundry.com/en/blog/ui-design/beginners-guide-to-typography/)
https://creativemarket.com/blog/typography-rules
https://bookstack.chesterwhitwell.co.nz/books/typographic-classification-and-anatomy/
learning objectives
Level 4
- Describe and recognise major type classifications. (eg. Serif, Sans-Serif, Script, Display)
- Select and use combinations of type-faces in design work.
- Efficiently and effectively control typefaces in software. (Font and family, Size, alignment)
- Apply fundamental principles of design to the use of typography in design work.
Interactions, engagements and activities
Learner should be exposed to example of major type classification and be made aware of sub-categories. Encouraged to memorise major classification and be able to recall the names of type face that fall into them.
Activities that involve typeface identification and sorting are a great way to encourage memory.
Picking typefaces that resemble logos they know or associating them with a particular adjective. (eg. choose a type face that resembles strength)
Level 5
- Describe and recognise sub-categories of type classifications. (eg. Old style, Modern, Transitional, Grotesque, Geometric, Humanist)
- Use typographic terminology to describe typefaces and letterforms.
- Efficiently and effectively control typefaces in software to maintain consistency within and between documents. (Tracking, Kerning, Paragraph and Character styles). (maybe move to Graphic Design)
- Describe the effect on Readability and Legibility typographic choices have.
Students Will:
- Should be confident following the Yoobee house rules for typography, selecting and controlling typographic elements in a piece of design work.
- Be able to recognise and correct common typographic errors and be able to use type appropriately for a range of unique outcomes
Interactions, engagements and activities
Demonstration that show how to identify common typographic errors and how the occur.
Activities that require learners to Identify common typographic errors in existing documents, and allowing students time correct the errors.
Asking students to refer to the house rules before completing a document.
Level 6
- Describe historic influences on typography.
- Modify existing typefaces and construct new ones.
Interactions, engagements and activities
Colour
Colour is a powerful design element that can be used to attract attention, affect feelings and moods, or convey a message instantly.
learning objectives
Level 4
- Identify primary, secondary and tertiary colours and describe their relationships.
- Use basic colour associations while creating work.
- Select, create and apply colours using basic software techniques. (swatches, eyedroppers, color mixers)
Interactions, engagements and activities
Colour selection activities.
Level 5
- Identify and describe colour palettes in existing work using colour harmony rules.
- Describe the three components of colour and use them describe colours in existing work. (Hue, Value, Saturation)
- Create colour palettes using colour harmony rules.
- Select and use appropriate colour space and profile option for a range of different outputs.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6
- Maintain colour accuracy within and between document using industry recognised best practice.
- Identify strengths and weaknesses of different output methods in relation to colour.
- Use overprint and knockout for special printing effects.
- Use mixed ink feature to…
- Describe the effect UCR and GCR have in print production.
- Identify cultural significance of colour.
- Identify psychological effects of colour.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Ethics and Copyright
Description of the purpose
learning objectives
Level 4
- Learning objectives for level 4, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 5
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Graphic Design
Image creation and manipulation
Building on fundamental camera and software skills in a creative environment to allow the students to widen their technical abilities, and begin to use original imagery in their design solutions.
Becoming an advanced practitioner in photography or photoshop is not essential however a through understanding of how to describe your intentions using the principles, techniques and terminology will make communication with people responsible for those parts of a project much easier.
learning objectives
Level 4
- Use basic camera functionality to capture still and moving images.
- use presets and filter to make adjustments to the look and feel of captured media.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 5
- Describe basic photographic variables and their effect on still images.
- Use common framing techniques to capture images for a range of photographic genres.
- Use a range of tools to correct and prepare images for various outputs.
- Use a range of techniques to appropriately seperate seperate objects from their backgrounds.
- Use masking and layering and adjustments to build compositions.
- Create digital mock-ups of design work.
Interactions, engagements and activities
Presentation and demonstration of how exposure works and the variables involved.
Activities that encourage practicing adjusting variable to achieve different effects, capturing movement, creating silhouettes.
encouraging the use of own photographic or compositional work.
Level 6
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Illustration
Introduction to Bézier Curves
In digital media and graphic design, the ability to create smooth, scalable, and precise shapes is essential. One of the most powerful tools used to achieve this is the Bézier curve. Bézier curves form the foundation of vector graphics and are widely used in everything from drawing tools and typography to animation and interface design.
A Bézier curve is a type of mathematical curve that is defined using control points. These points influence the direction and shape of the curve without being part of the curve itself (except for the endpoints). By adjusting the position of these control points, designers can sculpt complex and elegant shapes with a high degree of control and flexibility.
The appeal of Bézier curves lies in their smoothness and scalability. Because they are defined mathematically rather than by pixels, they can be resized without any loss of quality. This makes them ideal for high-resolution displays, print media, and responsive digital design.
Bézier curves also play a vital role in motion and interaction design. They are often used to define animation paths or control the timing and easing of transitions, allowing for dynamic and visually pleasing effects.
In this course, you will learn how Bézier curves function, how to manipulate them using control points and handles, and how they contribute to the creation of clean, scalable, and professional digital media.
Bézier Curves in Vector Illustration
In the context of vector illustration, Bézier curves are essential for constructing clean and flexible artwork. Unlike raster images, which are made up of pixels, vector illustrations are made of paths defined by mathematical equations. Bézier curves enable these paths to be smooth, precise, and infinitely scalable, which is crucial for everything from icons to complex illustrations.
Designers use Bézier curves to:
-
Create custom shapes and contours with a high level of detail and control.
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Edit and refine lines without degrading quality, which supports iterative design processes.
-
Maintain consistency and fluidity across different parts of an illustration by aligning and mirroring curves.
-
Combine geometric precision and artistic flexibility, allowing for both structured designs and organic, freeform shapes.
By mastering Bézier curves, illustrators can craft visual elements that are resolution-independent, responsive to scaling, and suitable for multiple outputs—from screen-based graphics to high-resolution print.
Why It Matters
Understanding Bézier curves is not just about drawing lines — it’s about thinking in terms of structure, flexibility, and control. It empowers designers to create artwork that is not only visually engaging but also technically sound, making Bézier curves one of the most valuable tools in any digital illustrator’s toolkit.
Throughout this course, you’ll gain hands-on experience in working with Bézier curves, exploring how they behave and how to use them effectively in vector illustration. Mastery of this concept will enhance your ability to produce clean, scalable, and professional visual content in any digital medium.
Identity design
Description of the purpose
learning objectives
Level 4
- Learning objectives for level 4, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 5
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Motion graphics
In their 1981 book, The Illusion of Life, Disney animators Ollie Johnston and Frank Thomas introduced the twelve principles of animation. The pair were part of Disney’s “Nine Old Men,” the core group of animators who were instrumental in creating Disney’s animation style. The twelve principles have now become widely recognized as a theoretical bedrock for all artists working on animated video production.
https://idearocketanimation.com/13721-12-principles-of-animation-gifs/
learning objectives
Level 4
- Recognise the more easily understood principles of animation in existing work.
- Apply the principles of animation to short animated sequences.
- Use simple animation software to convey a short story or message.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 5
- Describe the role of key frames in an animated sequence.
- Apply the principles of animation with consistency to…
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Packaging
Packaging exists as a topic in the level 5 Web and Graphics programme. Learning in this module can be aided by build a foundation for understanding at level for and the new knowledge can be beneficial to learners in the Product launch module in level 6 Creative Digital Design.
learning objectives
Level 4
- Learning objectives for level 4, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 5
- Construct accurate die-lines for existing product packing.
- Modify existing die-lines to alter appearance.
- Construct new die-lines in response to a products size and shape.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6 (Product Launch)
Learning objectives for level 6 in relation to packing are most likely achieved in the product launch module.
Layout
Typography extended
Print and prepress
Description of the purpose
learning objectives
Level 4
- Learning objectives for level 4, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 5
- Describe the different prepress requirement for a range of printing methods.
- Create documents that satisfy a range of different prepress requirements.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6
- Describe prepress requirements for jobs, including the selection of substrates.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Interface Design
UX (User Experience)
Interactivity
Description of the purpose
learning objectives
Level 4
- Learning objectives for level 4, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 5
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Design patterns
Usability, learnability and heuristics
User Experience is a qualitative metric subject to many factors. It’s an evolving discipline and it’s evident when the forerunner of great user experiences, Apple, humbly tags their iOS Human Interface Guidelines as Beta. Google termed their material design guidelines as a living document which will be updated regularly. One of the pioneers who tried to objectively evaluate the user experience on digital platforms is Jakob Nielsen with his heuristic evaluation. Though they date back to the 90’s, these general rules of thumb are still valid and are used today.
https://blog.prototypr.io/10-usability-heuristics-with-examples-4a81ada920c
learning objectives
Level 4
- Learning objectives for level 4, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 5
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6
- Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Display variations and navigation systems
Devices
Prototyping
Web Design
Web Concepts
Description of the purpose
learning objectives
Level 4
- Learning objectives for level 4, may have been covered in the interactive module.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 5
- Describe key web concepts relating how websites are accessed.
- Use a remote hosting service to make a website accessible.
Interactions, engagements and activities
Presented explanation with diagrams of the connections between nodes that make web pages available.
Activities that allow students to draw the connections and/or name the nodes and connections.
Show examples for how remote hosting can be accessed.
Level 6
- Learning objectives for level 6, become part of the the Level 6 web and UX programme.
- No specific learning objectives for Creative digital design.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Coding
Branding
Project managment
Brand strategy
Empathy mapping
Value proposition
Identity and production
Colour psychology
Information Design
Communication strategy
A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details how an SBCC program will reach its vision, given the current situation. Effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable social and behavior change.
Advertising and campaign
Infographics
Print production and prepress
ID (Instructional design)
Copywriting
Product Launch
Marketing fundimentals
- Product life cycle
- Target marketing strategies
- Consumer adoption process
- Positioning
Semiotics (found in Design theory)
Print production, Craft, and finishing
Product Photography
Sustainability
Event Design
XD (Experience design)
Health and safety
Design Theory
Gestalt Principles
The Gestalt Principles are a set of laws arising from 1920s’ psychology, describing how humans typically see objects by grouping similar elements, recognising patterns and simplifying complex images. Designers use these to engage users via powerful -yet natural- “tricks” of perspective and best practice design standards.
https://www.interaction-design.org/literature/topics/gestalt-principles
Semiotics
Semiotics, also called semiology, the study of signs and sign-using behaviour. It was defined by one of its founders, the Swiss linguist Ferdinand de Saussure, as the study of “the life of signs within society.” Although the word was used in this sense in the 17th century by the English philosopher John Locke, the idea of semiotics as an interdisciplinary mode for examining phenomena in different fields emerged only in the late 19th and early 20th centuries with the independent work of Saussure and of the American philosopher Charles Sanders Peirce.
https://www.britannica.com/science/semiotics
Design movements
As a designer, inspiration can come from anywhere. But sometimes influences, attitudes and approaches converge to form a coherent movement that has a knock-on effect around the world.
There have been hundreds of art and design movements of different sizes and significance over the centuries – some centred on the style or approach of a particular collective of artists in a particular place, others spanning many creative disciplines, and much more organic in terms of interpretation.
Whether they happened 150 years ago or 30 years ago, the impact of many of these is still felt today – you may even have felt their influence without knowing it. These things often move in cycles, particularly with the contemporary trend for retro aesthetics. So a little knowledge of art history goes a long way.
https://www.creativebloq.com/inspiration/15-influential-art-and-design-movements-you-should-know
Target audience and persona
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a particular group at which a product such as a film or advertisement is aimed.
learning objectives
Level 4
- Respond to a target audience, with design choices.
Interactions, engagements and activities
Asking learners to think about who a particular product or piece of design might appeal to.
Level 5
- Use a target audience to influence design decision.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6
- Justify design decisions through consideration of target audience.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.