Communication strategy

A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details how an SBCC program will reach its vision, given the current situation. Effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable social and behavior change.


Revision #1
Created 7 April 2020 22:42:03 by Chester Whitwell
Updated 7 April 2020 23:04:37 by Chester Whitwell