Target audience and persona
Target Audience
noun
-
a particular group at which a product such as a film or advertisement is aimed.
learning objectives
Level 4
- Respond to a target audience, with design choices.
Interactions, engagements and activities
Asking learners to think about who a particular product or piece of design might appeal to.
Level 5
- Use a target audience to influence design decision.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.
Level 6
- Justify design decisions through consideration of target audience.
Interactions, engagements and activities
Describe the types of interaction and activities that could help achieve the objectives.