# Target audience and persona

<div id="bkmrk-target-audience-noun"><div><div>Target Audience</div><div>*noun*</div></div></div>1. <div><div><div data-topic=""><div><div><div data-dobid="dfn">a particular group at which a product such as a film or advertisement is aimed.</div></div></div></div></div></div>

### learning objectives

#### Level 4

- Respond to a target audience, with design choices.
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##### Interactions, engagements and activities

Asking learners to think about who a particular product or piece of design might appeal to.

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#### Level 5

- Use a target audience to influence design decision.
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##### Interactions, engagements and activities

Describe the types of interaction and activities that could help achieve the objectives.

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#### Level 6

- Justify design decisions through consideration of target audience.
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##### Interactions, engagements and activities

Describe the types of interaction and activities that could help achieve the objectives.