Target audience and persona

Target Audience 
 noun 
 
 
 
 
 
 
 
 
 
 a particular group at which a product such as a film or advertisement is aimed. 
 
 
 
 
 
 
 
 learning objectives 
 Level 4 
 
 Respond to a target audience, with design choices. 
   
 
 Interactions, engagements and activities 
 Asking learners to think about who a particular product or piece of design might appeal to. 
 
 Level 5 
 
 Use a target audience to influence design decision. 
   
   
 
 Interactions, engagements and activities 
 Describe the types of interaction and activities that could help achieve the objectives. 
 
 Level 6 
 
 Justify design decisions through consideration  of target audience. 
   
   
 
 Interactions, engagements and activities 
 Describe the types of interaction and activities that could help achieve the objectives.