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Principles of Design

The principles of design are a set of rules that designers can follow when creating a composition to create visually pleasing work. The purpose of these rules is to deliver a message in the most organized and functional way.

Here's a list of the main design principles:

  • Balance
  • Unity
  • Contrast
  • Emphasis
  • Repetition
  • Pattern
  • Rhythm
  • Movement
  • Proportion
  • Variety
  • Harmony

While we’ve seen a fair share of experimental pieces out there, it's important to know the significance of the fundamentals. Every design piece has a structure below the surface that holds up the design and makes it visually interesting and balanced. Once designers understand the usage of the principles, they’ll understand better how to break these rules.

learning objectives

Level 4

  • Recognise and describe the use of basic principles in existing work. (C.R.A.P)
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Interactions, engagements and activities

Describe the types of interaction and activities that could help achieve the objectives. 


Level 5

  • Describe how principles of design have been used in own work.
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Interactions, engagements and activities

Describe the types of interaction and activities that could help achieve the objectives.


Level 6

  • Learning objectives for level 6, consider blooms taxonomy, learning outcomes, GPOs and learner engagement.
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Interactions, engagements and activities

Describe the types of interaction and activities that could help achieve the objectives.