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Course 3: Time-based Media Design - Course Map

Learning Outcome

Skills and Knowledge

Evidence

LO1: Apply animation principles to create animated compositions.

- Basics of animation: timing, spacing, and anticipation.
- Keyframe animation techniques using software like After Effects.
- Application of motion paths and easing.

Create an animated composition demonstrating animation principles, including smooth transitions and well-timed keyframe animations.

LO2: Optimise video output for quality and accessibility across platforms.

- Export settings for diverse platforms (social media, web, cinema).
- Maintaining visual and audio quality.
- Ensuring accessibility with captions and transcripts.

Produce and export a video that maintains high-quality visuals and audio, optimised for at least two platforms, and includes accessibility features like captions.

LO3: Develop video narratives using contemporary software tools and storyboarding techniques.

- Storyboarding: plot, pacing, and character development.
- Video production workflows using tools like Premiere Pro or DaVinci Resolve.
- Audio-visual integration.

Create a video narrative supported by a storyboard that outlines plot, pacing, and transitions, incorporating synchronised audio and visual elements.

LO4: Evaluate narrative approaches in video content for clarity and engagement.

- Identifying key elements of storytelling for engagement.
- Evaluating plot structure and pacing.
- Comparing different narrative approaches.

Prepare an evaluation report analysing narrative clarity and engagement in an existing or self-produced video, with recommendations for improvement.

LO5: Discuss cultural narratives to enhance depth and authenticity of storytelling.

- Incorporating cultural and ethical storytelling practices.
- Exploring te ao Māori narratives or other cultural perspectives.
- Aligning narratives with ethical standards.

Develop a narrative-driven media piece that authentically integrates cultural storytelling, with a reflection on the incorporation of cultural and ethical considerations.

LO6: Assess the effectiveness of animated and video design solutions in achieving project objectives.

- Benchmarking motion media outputs against industry standards.
- Evaluating transitions, motion, and narrative alignment with objectives.
- Documenting evaluation findings.

Write a critique of an animated or video design, assessing its effectiveness in meeting project objectives and alignment with professional standards.

Foundation Topics (1–4): Core Motion Media Skills

  1. Introduction to Time-Based Media Design

    • Overview of motion-based media and storytelling.

    • Introduction to software tools (e.g., After Effects, Premiere Pro).

  2. Animation Principles and Keyframing

    • Basics of animation: timing, spacing, and anticipation.

    • Creating keyframe animations for smooth motion.

  3. Storyboarding Techniques

    • Developing visual storyboards to plan motion sequences.

    • Key elements: frames, transitions, and visual flow.

  4. Narrative Development for Motion Media

    • Structuring narratives: plot, pacing, and character development.

    • Aligning narratives with target audience needs.

Application and Ideation Topics (5–8): Preparing for Assessment 1

  1. Visual Storytelling Techniques

    • Using visuals to enhance storytelling.

    • Incorporating cultural and ethical perspectives.

  2. Audio Integration in Motion Media

    • Basics of audio: sound effects, voiceovers, and music.

    • Syncing audio with motion for effective storytelling.

  3. Critiquing Storyboards and Narratives

    • Evaluating the clarity, engagement, and cultural sensitivity of narratives.

    • Documenting feedback and refining storyboards.

  4. Pre-Production Planning

    • Preparing assets for animation or video production.

    • Defining project scope, timelines, and deliverables.

Assessment 1: Learners submit the Storyboard, Written Narrative, and Narrative Evaluation after completing this topic.

Advanced Design and Output Topics (9–12): Preparing for Assessment 2

  1. Producing Motion Media Outputs

    • Creating animations or videos using After Effects or Premiere Pro.

    • Incorporating transitions, effects, and dynamic motion.

  2. Optimization for Platforms and Accessibility

    • Exporting media for social media, websites, and public screenings.

    • Adding accessibility features (e.g., captions, transcripts).

  3. Integrating Feedback and Refining Outputs

    • Iterating on media outputs based on feedback.

    • Ensuring alignment with campaign goals and professional benchmarks.

  4. Reflection and Presentation

    • Writing or presenting a reflection on the production process.

    • Evaluating the final product against objectives.

Assessment 2: Learners submit the Motion Media Output and Reflection Report after completing this topic.

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