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Identity and production
Brand strategy
Empathy mapping
Value proposition
Communication strategy
A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details how an SBCC program will reach its vision, given the current s...
Print production and prepress
Infographics
ID (Instructional design)
Copywriting
Gestalt Principles
The Gestalt Principles are a set of laws arising from 1920s’ psychology, describing how humans typically see objects by grouping similar elements, recognising patterns and simplifying complex images. Designers use these to engage users via powerful -yet natura...
Health and safety
What is typography?
Modern typography is generally thought to begin with Johannes Gutenberg, the printing press and the development of moveable type, but its roots lie further back in handwritten letterforms which are the basis of type design. In common usage, typography is the ...
Categories of type
Through the course of history typefaces have evolved through a series of stages which reflect the social environment. These stages of typeface development will typically be classified into groups with similar styles. These groups will be usually be based on vi...
Categories of font
As the typefaces are categorised so to are the fonts within each typeface. Some typefaces have more fonts than others. These categories are based on: Line weight Light Roman / Regular Semi-bold Bold Black Extra black ...
Anatomy of type
The basic typographic element is called a character, which is any individual letter, numeral, or punctuation mark. The capital letters are called caps, or uppercase characters. Small letters are called lowercase characters. Numbers are called numerals or figur...
INTRODUCTION TO LAYOUT THEORY
Pizza Dough
Ingredients Water 187mls (3/4 cup) warm sugar 1/2 teaspoon Yeast 1 teaspoon flour 300g (2 cups) salt 1/2 teaspoon Olive oil 30mls Preparation Dissolve suger in water, then add yeast. Leave until yeast has foamed up about 10–15mins Mix flou...
Semiotics
Semiotics, also called semiology, the study of signs and sign-using behaviour. It was defined by one of its founders, the Swiss linguist Ferdinand de Saussure, as the study of “the life of signs within society.” Although the word was used in this sense in the ...
Design movements
As a designer, inspiration can come from anywhere. But sometimes influences, attitudes and approaches converge to form a coherent movement that has a knock-on effect around the world. There have been hundreds of art and design movements of different sizes and...
Yoobee house style/rules
Paragraphs Definition All paragraphs need definition. The most common choice are to use First line indenting or Paragraph spacing. (never use both in the same paragraph) Use paragraph definitions consistently. Don't chop and change unnecessarily. First lin...
Print and prepress
Description of the purpose learning objectives Level 4 Learning objectives for level 4, consider blooms taxonomy, learning outcomes, GPOs and learner engagement. Interactions, engagements and activities Describe the types of interaction and activi...