Target audience and persona

1. a particular group at which a product such as a film or advertisement is aimed.

learning objectives

Level 4

• Respond to a target audience, with design choices.
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Interactions, engagements and activities

Asking learners to think about who a particular product or piece of design might appeal to.

Level 5

• Use a target audience to influence design decision.
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Interactions, engagements and activities

Describe the types of interaction and activities that could help achieve the objectives.

Level 6

• Justify design decisions through consideration  of target audience.
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Interactions, engagements and activities

Describe the types of interaction and activities that could help achieve the objectives.